Topping the list is Microsoft's operating system Vista released worldwide on January 30, 2007. The most recent generation of the company's flagship product operating system, Vista was aimed to improve the security of the most widely used PC operating system in the world. However, according to most software reviews, the securities features were not much better than the previous versions of Windows. The fact that Vista came with its own list of hardware requirements for the users too acted as a dampener in the operating system's popularity. Many analysts even claimed that Vista ran slower on PCs than XP. These factors prevented Vista from taking over from its predecessors, according to the magazine. According to research site Net Applications, as of last month Vista's global share of PC operating systems was less than 24 per cent, while Windows XP had 62% and Apple's OS X product had over 9%.

Past decade is Gateway according to Time's list. Founded in 1985, the US PC major was bought by Acer in August 2007. One of the most successful PC companies in the US, its sales quadrupled in 1990. By 2004, it was No. 3 in US market share behind Hewlett-Packard and Dell and had 25 per cent of the retail PC business. However, the company's reluctance to enter the laptop business cost it dear. In fact, it is considered one of the main reasons for its downfall. The company failed to gauge technology shift and move top portable computers as fast as its competitors could. And by 2007 Gateway was in such poor shape that Acer was able to buy it for $710 million. Gateway was also slow in entering the business of selling PCs to enterprises. The company tried to diversify by moving into consumer electronics, but the profit margins were small and this decision only hurt the firm's margins. A prominent tech research firm wrote when Gateway was sold, "The $710 million price tag is quite a comedown from the mid-1990s, when Gateway and Dell were spoken of in the same breath and commanded mega-billion dollars in market capitalisation."

The year 2008 saw the death of HD-DVD, putting an end to the long-going high-definition format war. At Consumer Electronic Show in January, just hours before the HD-DVD group was due to hold a press conference, Warner Bros film studio announced that it was withdrawing its support for HD-DVD, and instead would be exclusively backing rival format Blu-ray. Warner Brother's defection spelled the end of the line for the North American HD DVD promotion group, which had been backed by Toshiba and Microsoft, among others. And by February, Microsoft too announced that it has stopped making the HD-DVD add-on for its Xbox 360 console, while Toshiba also said it would cease production of HD-DVD players. This made Sony's Blu-ray emerge as the defacto standard for next-gen high definition. Industry analysts estimate that Toshiba lost almost $1 billion supporting the format before abandoning it in 2008. According to analysts there are several factors that led to HD-DVD format lose out to Blu-ray. The most commonly cited explanation, according to Time is that Sony did a better job convincing major film studios to release high definition editions of movies for Blu-ray. Sony owning one of the largest studios also helped the company.

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